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Inbound

3 articles

Inbound

Missed-Lead Math: What a Slow Reply Actually Costs a Small Firm

The arithmetic on unanswered and slowly-answered inquiries, worked through with published benchmarks — plus the formula to run your own numbers and the caveats that keep it honest.

The LeadsApp team·July 28, 2026
Inbound

What to Ask a New Client Inquiry Before the First Call

The two questions that belong in your first reply to a new inquiry — by business type — plus how to phrase them so people actually answer, and which questions to leave off.

The LeadsApp team·July 28, 2026
Inbound

How Fast Should You Reply to an Inbound Lead?

The median business takes 42 hours to answer an inbound lead and 63% take longer than an hour. What the response-time research actually measured, and a standard a small firm can hold.

The LeadsApp team·July 28, 2026
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