Inbound
4 articles
Inbound
Missed-Lead Math: What a Slow Reply Actually Costs a Small Firm
The arithmetic on unanswered and slowly-answered inquiries, worked through with published benchmarks — plus the formula to run your own numbers and the caveats that keep it honest.
Richard Stibbard·
Inbound
What to Ask a New Client Inquiry Before the First Call
The two questions that belong in your first reply to a new inquiry — by business type — plus how to phrase them so people actually answer, and which questions to leave off.
Richard Stibbard·
Inbound
Inbound Lead Response Time: What the Data Actually Shows
Odds of qualifying a lead fall 80% after 5 minutes. See the research, the industry benchmarks, and how sub-60-second replies are now achievable for small firms.
Richard Stibbard·
Inbound
The Power of Paid Media: Boost Your Brand's Reach and Revenue
Paid media generates inbound leads on demand — but every unanswered inquiry has a dollar cost. How to build the intake process that makes your ad spend actually pay off.
The LeadsApp team·