01
What kind of support are you looking for?
In their own words, at whatever depth they choose. It never probes for detail beyond what they offer.
For therapists & counselors
The email that took
months to send.
Nobody dashes off an inquiry to a therapist. They draft it, delete it, and finally send it late on a Sunday — often to two or three practices at once. Published benchmarks say the median business replies in 42 hours. For this inquiry, a warm acknowledgment inside a few minutes is the whole difference.
The courage window is real, and it closes fast
The person writing to your practice spent longer deciding to write than writing. When the reply comes Tuesday afternoon, the moment that produced the email has often passed — the week got loud again, the reasons to wait came back, and the practice that answered Sunday night is the one they booked with.
This is the one vertical where speed isn't about beating competitors so much as meeting a person while they're still ready. Published benchmarks put the median first response at 42 hours, with 63% of companies taking longer than an hour — while sub-five-minute responders convert roughly nine times better. Behind those numbers, for a practice, is simply: fewer people who reached out and then quietly gave up.
LeadsApp acknowledges every inquiry the moment it arrives — warmly, briefly, in your voice, with your wording. It gathers only what you'd ask before a consult call, states plainly that it isn't a clinical conversation, and applies the escalation rules you write: anything you tell it to treat as urgent goes straight to you instead of getting a reply. You approve every draft by default.
42h
Median time for a business to answer a new inquiry at all
63%
Of companies take longer than an hour to reply to a new inquiry
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
Published industry benchmarks — not our own data
The intake questions it actually asks
Yours, in your wording — asked one at a time, gently. The goal is a consult call scheduled, not a clinical history collected. It deliberately gathers the minimum.
02
Are you looking for yourself, your child, or as a couple?
Routes to the right clinician and the right consult format — and it's all the who that needs asking.
03
Have you been in therapy before?
One question that helps you open the consult in the right place, asked without follow-ups.
04
Are you hoping to use insurance, or paying privately?
The practical question that saves an awkward first call — asked only if your profile says you want it asked.
05
What days or times generally work for a first conversation?
Moves toward the consult without back-and-forth — the booking link goes out when you approve it.
06
What's the best way to reach you, and is it okay to leave a message?
A question this vertical uniquely needs — it respects that not every inbox or voicemail is private.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website contact form — Sunday, 11:20pm
Hi. I've been meaning to reach out for a while. Work stress has gotten to a point where it's affecting my sleep and my marriage and I think I need to talk to someone. I saw you specialize in anxiety. Do you have any availability, and do you take [insurance]?
Draft reply — waiting for your approval
Thank you for reaching out — sending a first message like this takes real courage, and I'm glad you did. This is an automated first reply from [Practice name], so you're not waiting for office hours; it isn't a clinical conversation, and [Therapist name] will personally read what you've written.
Two small things that will help us get you to a first conversation:
1. Are you hoping to use [insurance], or would you be paying privately?
2. What days or times generally suit you for a brief intro call?
If anything feels urgent before then, please use the crisis resources on our contact page or call 988. Otherwise, you'll hear from [Therapist name] [within the timeframe you've set in your profile].
— [Practice name]
86
Hot
Why: A self-motivated adult inquiry inside your stated specialty, with insurance named and an explicit ask for availability — the kind of consult request practices lose to slow replies.
The escalation rules are yours and they run in code: if a message mentions crisis, self-harm, or harm to others — in your wording, with your terms — the AI does not reply at all. It goes straight to you, immediately, flagged urgent.
Read the reply again: it never assesses, never reassures beyond ordinary human warmth, never comments on symptoms, and it points to crisis resources without being asked. It acknowledges, asks two practical questions, and hands the person to a human.
What it will never do for a practice
An AI in front of a therapy practice must know exactly how small its job is: acknowledge fast, gather the minimum, schedule the consult, and get out of the way. Everything below is a hard line, and review-before-send is the default — you read every word before it goes out.
- Never gives clinical advice, coping strategies, assessments or diagnoses — not even gently, not even when asked directly.
- Never handles a crisis. Messages matching the urgent-terms rules you write go straight to you with no AI reply; the standard first reply always includes your crisis-resources line.
- Never probes for clinical detail. It asks the practical intake questions you configured and accepts whatever depth the person volunteered — no follow-up digging.
- Never comments on medication, other providers, or treatment approaches.
- Never states specialties, availability, fees or insurance panels you didn't put in the practice profile.
- Never implies confidentiality protections it can't promise — and asks before assuming a reply channel or voicemail is okay to use.
- Never contacts anyone who didn't contact the practice first.
The next inquiry gets sent at 11pm on a Sunday.
Point your contact form at LeadsApp, or forward the inbox it already emails. The next person who finally hits send hears something warm and careful within a minute — and everything it says is yours to approve first.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
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