01
What type of matter is this, and when did it happen?
Practice-area routing, and the first read on whether any limitations window is in play.
For law firms
The intake form
at 11:47pm.
Someone was rear-ended on Thursday, has been up reading about it since, and just filled in the contact forms of three firms. Intake is a race, and it's the most expensive lead in professional services to lose — published benchmarks put the average cost of a single legal lead near $649.
Intake is a race, and the clock runs overnight
People don't contact one firm. They open several tabs, fill in several forms, and sign with whoever comes back first sounding like an actual human being. That decision is usually made before your office opens on Monday.
It is also expensive to lose. Published industry benchmarks put the average cost of a single legal lead around $649, while the median business takes 42 hours to answer a new inquiry at all and 63% take longer than an hour. An intake form that sits until Monday is that money walking to the firm that called back.
LeadsApp answers the moment the form arrives, in your firm's voice, carrying your disclaimer wording. It collects what your intake sheet needs — matter type, date, jurisdiction, other parties, current representation — and anything with a deadline attached is escalated to a human instead of being handled by an AI.
$649
Average cost of a single legal lead, per published benchmarks
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
63%
Of companies take longer than an hour to reply to a new inquiry
Published industry benchmarks — not our own data
The intake questions it actually asks
These come off your own intake sheet, in your wording. It asks one or two at a time — never a form dump at somebody who has just described the worst week of their year.
02
Where did it happen — which city and state?
Jurisdiction and licensure, established before anyone at the firm spends time on a matter you can't take.
03
Is there a court date, a hearing, or a deadline on anything you've received?
The escalation trigger. Anything with a date on it goes to a human that day, never into a follow-up sequence.
04
Are you currently represented by another attorney on this matter?
The question that has to be asked before the conversation goes any further, asked politely and early.
05
Who else is involved — the other driver, an employer, an insurer?
Names for the conflict check, gathered before the consult instead of during it.
06
What's the best number, and when can we reach you?
So the callback happens once, at a time they'll actually pick up.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website intake form — Sunday, 11:47pm
I was rear-ended on the 405 last Thursday. I went to urgent care the next morning and my lower back still hurts. The other driver's insurance has called me twice already and they want a recorded statement. Do I have a case?
Draft reply — waiting for your approval
Thank you for reaching out, and I'm sorry — that sounds like a rough week. This is an automated first reply from [Firm name]. It isn't legal advice and nothing here creates an attorney-client relationship. An attorney at the firm will review what you've sent.
Two things would help us get you to the right person quickly:
1. Have you given the other driver's insurer a recorded statement, or signed anything they've sent you?
2. What's the best number to reach you on, and is morning or afternoon easier?
You'll hear from us [within the timeframe you've set in your profile].
— [Firm name] intake
88
Hot
Why: A recent motor-vehicle matter inside your practice area, in a state you're licensed in, with medical treatment already sought and the other side's insurer actively making contact. Time-sensitive.
Escalated to a human immediately rather than followed up automatically — the adverse insurer has asked for a recorded statement, which is a same-day call, not a day-3 nudge.
Read the reply again: it never answers “do I have a case?”. It acknowledges, states the disclaimer, gathers two facts, and gets out of the way. That restraint is the point of the whole page.
What it will never do for a law firm
An AI answering legal intake has exactly one job — collect facts and hand them to a lawyer. Everything below is a hard line, and review-before-send is the default, so an attorney can read every word before it leaves the building.
- Never gives legal advice. It won't say whether somebody has a case, what it might be worth, or what they should do next.
- Never predicts an outcome, and never quotes a fee or a contingency percentage.
- Never creates an attorney-client relationship. Every first reply carries your disclaimer, in your wording, and says plainly that an attorney will review the matter.
- Never accepts the matter. Conflict checks and the decision to take a case stay with a licensed attorney at your firm — the AI gathers the names, it doesn't clear them.
- Escalates instead of replying when a message mentions a court date, a filing deadline, an arrest, a statute-of-limitations window, or an emergency. You write those rules in plain English and they run in code.
- Never states anything you didn't put in the firm's profile — no invented practice areas, no results, no lawyer bios — and never contacts anyone who didn't contact the firm first.
Your next intake form arrives tonight.
Point your website intake form at LeadsApp, or forward the address it already emails. The next one gets a careful, disclaimered reply within a minute — and the ones with a deadline on them get put in front of a human instead.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
Every account also includes the free contact toolkit — search 136M+ US and Canada B2B contacts and verify any email, from the web or your own agents.
Also built for
Start free
Your next client
is waiting. Reply.
Start free — LeadsApp answers up to 25 leads a month on us, no card required. Connect your contact form or inbox in minutes, and approve every reply until you trust it. Or drop your email below for product updates.
Unsubscribe anytime. No spam.