01
What made you reach out now?
The why-now is the whole conversation, and it's the question a template email never thinks to ask.
For coaches
They finally
reached out.
Someone who has read your emails for eight months fills in the form at 11pm on a Sunday, on a burst of resolve. That window is open for about a day. A reply on Wednesday lands on a different person — one who has remembered all the reasons not to.
The window is a day, not a week
Coaching inquiries almost never come from a cold visitor. They come from someone who has been circling for months and finally acted on a feeling — after a review that stung, a milestone birthday, a conversation they can't stop replaying. That feeling is what made them write, and it fades faster than any other kind of inbound.
They're usually comparing you against two other coaches or a program at the same time. The first reply that sounds like a person — one that answers what they actually wrote instead of a template — is the one that gets the intro call.
LeadsApp replies within a minute in your voice, asks the two questions you'd ask on a discovery call, offers your booking link when somebody is genuinely ready, and stops the moment they say they're not.
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
42h
Median time a business takes to answer a new inbound lead
Published industry benchmarks — not our own data
The discovery questions it actually asks
You write these in your own voice during setup, and it asks at most two per reply. Someone who has already poured out their story doesn't get a questionnaire back.
02
What would need to be different in six months for this to have been worth it?
Turns “I want more confidence” into something the two of you can actually work against.
03
Which are you asking about — 1:1, the group program, or the intensive?
Half of inquiries are choosing between your offers, not deciding whether to hire a coach at all.
04
Have you worked with a coach before, and how did it go?
Tells you what not to repeat, and whether they already know what they're buying.
05
Are you looking to start in the next few weeks, or thinking further out?
Ready-now and someday-maybe read identically in an inbox until somebody asks the question.
06
What does your week actually look like — timezone, and when could you protect an hour?
The honest answer to that is often the real obstacle, and it's better on the table before the call than after it.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website inquiry form — Sunday, 11:06pm
I've been on your list for a while. I'm a director at a healthcare company and I've been passed over for promotion twice now, and I'm starting to think the problem is me. I can't tell whether 1:1 or your group program makes more sense. What would you suggest?
Draft reply — waiting for your approval
Thank you for writing this. Being passed over twice and starting to wonder whether it's you is a genuinely horrible place to be sitting on a Sunday night — and it's a very common place to start from.
I'd rather point you at the right thing than the bigger thing, so two questions:
1. Six months from now, what would have to be different for this to have been worth doing?
2. Are you looking to start in the next few weeks, or is this more about planning for later in the year?
If it's easier to just talk it through, the intro call is free and you can pick a time here: [your booking link]
— [Your name]
81
Hot
Why: Named a specific, repeated setback and their role, is actively choosing between two of your offers, and asked for a recommendation. That's a buying question, not browsing.
It answered the feeling before it asked anything, and it pointed at the smaller offer rather than the more expensive one. Both come from the tone and rules you set — and you still approve the draft before it sends.
What it will never do for a coach
Coaching inbound is emotionally loaded in a way most inbound isn't, and that's exactly where an AI can do damage. These are hard lines, and review-before-send is the default so you read every word first.
- Never promises a result. No promotion, no income figure, no timeline to one — “you'll be leading a team by spring” is not a sentence it will ever write.
- Never does therapy, medical, or financial advice. If a message suggests crisis or self-harm it sends nothing at all, stops the sequence, and escalates to you immediately.
- Never discounts your price, invents a payment plan, or negotiates. Your published prices, or nothing.
- Never manufactures urgency. No “only two spots left” unless that is a fact you put in your profile yourself.
- Never keeps following up after somebody says they're not ready. The sequence stops on a reply, a booking, or an opt-out — and “not right now” is a reply.
- Never contacts anyone who didn't contact you first. LeadsApp answers inbound; it does no outreach.
Answer them while it still matters.
Point your inquiry form at LeadsApp or forward the inbox people already write to. The next 11pm message gets a real, human-sounding reply within the minute — and your calendar goes out to the ones who are ready for it.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
Every account also includes the free contact toolkit — search 136M+ US and Canada B2B contacts and verify any email, from the web or your own agents.
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