01
What kind of coverage are you looking for?
Personal auto, home, a commercial package, life — routing and licensing, established in the first exchange.
For insurance agents
The quote request
shopping three agencies.
Nobody fills in one quote form. They fill in three or four in the same sitting — usually within weeks of a renewal date — and the agency that answers first sets the terms of the whole comparison. Published benchmarks say replying inside five minutes converts roughly nine times better than waiting an hour.
Insurance leads decay faster than almost anything else
A quote request is a person in motion. Their renewal is coming up, their premium jumped, they just bought the truck or signed the lease — and they are filling in forms at your competitors in the same half hour they wrote to you. By the time a producer works through the morning's inbox, the early responder has already collected the details and started the comparison.
The pattern is measured: published benchmarks put the median first response at 42 hours, 63% of companies take longer than an hour, and sub-five-minute responders convert roughly nine times better. In a business where the product is a commodity until a human explains it, speed is the first differentiation anyone experiences.
LeadsApp answers the moment the request arrives, in your agency's voice. It gathers what a producer needs to actually work the lead — coverage type, renewal date, current carrier, the basics of the risk — and it never quotes a number, never binds anything, and hands anything that reads like a claim straight to a human.
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
63%
Of companies take longer than an hour to reply to a new inquiry
42h
Median time for a business to answer a new inquiry at all
Published industry benchmarks — not our own data
The intake questions it actually asks
Written from your own intake sheet, asked one or two at a time. The goal is a lead a producer can quote from — not a form dump at someone who just typed their whole situation into a box.
02
When does your current policy renew?
The X-date is the whole clock. It decides urgency, follow-up timing, and when the producer should actually call.
03
Who are you with now, and roughly what are you paying?
The comparison the whole conversation is about — captured while it's front of mind, in their words.
04
For business coverage — what does the business do, and where does it operate?
Class and state determine what you can even write. Better to know before anyone spends time on it.
05
Has anything changed recently — a new vehicle, a move, a claim, a cancellation notice?
The trigger event tells the producer what this is really about, and a cancellation notice changes the timeline entirely.
06
What's the best number, and when should a licensed agent call?
Quotes close on the phone. The AI's job is to make that call happen once, at a time they'll pick up.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website quote form — Saturday, 8:47am
Our commercial auto renews next month and the premium went up almost 30% with no claims. We run 6 box trucks doing furniture delivery in [state]. Looking to see if someone can do better. Also do you handle general liability, ours is with a different carrier.
Draft reply — waiting for your approval
Thanks for reaching out — this is an automated first reply from [Agency name], so you're not waiting on a Saturday. A licensed agent will review what you've sent and put your options together; I can't quote a premium here, but I can make sure nothing is missing when they do.
Two things that will speed your quotes up:
1. What date does the commercial auto policy actually renew?
2. Would you like the general liability quoted alongside it, so you can see both together?
You'll hear from us [within the timeframe you've set in your profile].
— [Agency name]
91
Hot
Why: A dated renewal inside 30 days, a stated pain (a ~30% increase with no claims), a fleet risk in your appointed lines and state, and an unprompted cross-sell opening on the general liability.
Read the reply again: it never says what the premium might be, never promises savings, never talks about carriers. It sets the expectation that a licensed human quotes, gathers the two facts that matter, and books the conversation.
What it will never do for an insurance agency
Insurance is a licensed business, and the AI is not licensed. Its job ends where the producer's begins — and review-before-send is the default, so you read every word before it goes out under your agency's name.
- Never quotes a premium, a rate, or a range — not even a ballpark, not even when asked directly.
- Never binds, amends or cancels coverage, and never implies coverage is in place. Binding is a licensed act done by your people, in your systems.
- Never advises anyone to drop or change existing coverage while shopping.
- Never characterizes carriers, coverage terms or exclusions — no "you'd be covered for that" ever. Coverage questions go to a licensed agent.
- Escalates anything that reads like a claim or an active loss — a crash, a burst pipe, a lawsuit letter — to a human immediately. That's a phone call, not a follow-up sequence.
- Never states appointments, lines or states you didn't put in the agency's profile, and never contacts anyone who didn't contact you first.
The next quote request is comparing you already.
Point your quote form at LeadsApp, or forward the inbox it already emails. The next request gets a careful reply within a minute, the renewal date on record, and a producer's call booked — and you approve every word until you decide otherwise.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
Every account also includes the free contact toolkit — search 136M+ US and Canada B2B contacts and verify any email, from the web or your own agents.
Start free
Your next client
is waiting. Reply.
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