01
Is this one project, or an ongoing retainer?
It changes who runs the call, what a proposal even looks like, and whether this is worth pulling a lead off delivery for.
For agencies
Win the brief
by answering first.
A referral or your portfolio sends someone to your contact form — and they email three other shops the same afternoon. Whoever replies first gets to frame the brief and take the discovery call. Your team is deep in client delivery, and the notification lands at 4:50pm on a Friday.
The inquiry that arrives while you're delivering
Agency inquiries are almost never exclusive. Someone shortlists three or four shops from a referral thread, a portfolio, or a search, sends near-identical notes, and books calls in the order the replies land. The agency that answers first gets to ask the framing questions — what the real problem is, what's been budgeted, what's driving the date — and the rest of the shortlist ends up responding to a brief you shaped.
Those emails don't sit because nobody cares. They sit because the people who'd answer them are the same people running the current accounts. A form notification at 4:50pm on a Friday competes with a client launch, and it loses. By Monday there's already a call booked with someone else.
LeadsApp answers within a minute, in your voice, using the services and positioning you gave it during setup. Then it asks the one or two questions you'd have asked, scores what comes back, and puts the whole thread in front of you — with the reasoning attached, so you can tell in five seconds whether it's worth your Monday.
42h
Median time a business takes to answer a new inbound lead
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
Published industry benchmarks — not our own data
The discovery questions it actually asks
You set these once during onboarding, in your own wording. It asks at most one or two per reply, picks the ones that fit what the person actually wrote, and never interrogates someone who just asked for a rate card.
02
What's driving the timeline — a launch, a raise, a contract ending?
A real date is the difference between a live brief and a browsing exercise. The driver tells you how firm the date is.
03
Is there a budget range already approved, or is this still scoping?
Asked the way you phrase it, so it reads as a planning question rather than a gate.
04
Which service is this actually about?
“Marketing help” can mean paid media, brand, a site rebuild, or SEO. The answer decides who joins the call and what you prepare.
05
Who else is weighing in on the decision?
Surfaces the buying committee before anyone writes a twenty-page deck aimed at the wrong person.
06
Is there an existing site, ad account, or brand system in place?
Tells you whether you're inheriting or starting clean — and gives whoever takes the call something to look at beforehand.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website contact form — Friday, 4:51pm
Hi — someone in our founder network pointed us your way. We're a DTC skincare brand doing around $4M a year and our paid social has been flat for two quarters. Our current agency's contract is up at the end of next month. Can you send over how you work and what it typically costs?
Draft reply — waiting for your approval
Hi — thanks for reaching out, and glad our name came up.
Paid social that's been flat for two quarters usually comes down to one of a few things, and which one it is changes what we'd actually propose. Two quick questions so I can put the right person on the call:
1. Roughly what are you spending a month across channels right now?
2. Your current contract ends next month — do you want someone in place before that, or is there room to run a diagnostic first?
On cost: our engagements start at [the range in your business profile], depending on scope. I'd rather quote against your actual numbers than a template. If it's easier to talk it through, here's my calendar: [your booking link]
— [Your name], [Agency]
84
Hot
Why: Named a service you offer, gave a revenue figure and a concrete pain, and has a contract ending on a date — and arrived by referral. Asked what it costs, which is a buying question rather than a browsing one.
The price line only exists because a range was in the business profile. With that field empty, the AI says the team will come back with a number — it will not invent one to keep the conversation moving.
What it will never do for an agency
The guardrails matter more than the speed. These are enforced in the product, not written on a page of policy — and review-before-send is the default, so nothing reaches a prospect until you've read it.
- Never invents a price. It repeats the ranges in your business profile and nothing else — no ballpark, no “probably around”, no discount to keep somebody warm.
- Never promises capacity or a start date. It won't say the team has room in November, or that a particular person will run the account.
- Never claims work you didn't give it. No borrowed case studies, no client names, no results. If it isn't in your profile, it doesn't go in the email.
- Never agrees to scope, terms, or an NDA on your behalf. It gathers the brief and hands you the thread; what you sign up for stays yours.
- Never writes the proposal. Its job is to get a qualified brief and a booked call in front of you, not to close a deal you haven't seen.
- Never emails anyone who didn't email you. It only ever replies to people who came through your form or your inbox — LeadsApp does no cold outreach of any kind.
Point your contact form at it and see.
Connect your website form, embed ours, or just forward your new-business inbox. The next brief that lands gets answered in under a minute, and you approve every draft until you decide you don't need to.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
Every account also includes the free contact toolkit — search 136M+ US and Canada B2B contacts and verify any email, from the web or your own agents.
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