01
How many people and locations are we supporting?
Seat count is the sizing question — it decides the engagement shape and who at your firm takes the call.
For IT consultants & MSPs
The “our IT guy
stopped answering” email.
Businesses don't shop for IT support when everything works. They write to you mid-crisis or mid-divorce from the last provider — already burned by slow responses — and they email two or three firms at once. The first reply is the first evidence of what you'd be like to work with.
The inquiry itself is a test of your response time
Every MSP sells the same promise: we answer, we're on it, you're covered. A prospective client can't verify any of that from your website — but they get one perfect data point the moment they email you. If the firm selling fast response takes a day to answer its own sales inbox, the pitch is already dead.
And these leads are usually leaving somewhere: a provider who stopped answering, a contract renewal that stung, an audit or insurance requirement they can't meet alone. Published benchmarks put the median first response at 42 hours and 63% of companies past the one-hour mark — while sub-five-minute responders convert roughly nine times better.
LeadsApp answers new-business inquiries the minute they arrive, in your firm's voice. It scopes like your first discovery call does — seats, stack, what broke, what's driving the change — and it never plays engineer: no fixes, no diagnosis, no promises about response times you didn't publish. A message that reads like a live outage goes to a human immediately.
42h
Median time for a business to answer a new inquiry at all
9x
Higher lead-to-opportunity conversion when the reply lands inside five minutes
63%
Of companies take longer than an hour to reply to a new inquiry
Published industry benchmarks — not our own data
The intake questions it actually asks
Shaped like your discovery call, asked one or two at a time — because the person writing is often mid-incident and has already typed the story once.
02
What does the environment look like — Microsoft 365 or Google, on-prem servers, industry systems?
Stack fit, established before anyone books a call about infrastructure you don't support.
03
Do you have IT support today — in-house, another provider, or nobody?
A switcher, a first-timer and an overflow engagement are three different conversations.
04
What prompted the search — an incident, a renewal, growth, a compliance requirement?
The trigger is the real brief. An insurance questionnaire deadline and a slow helpdesk are different urgencies.
05
Is anything down or at risk right now?
The escalation question. A live outage is a phone call with a human, not an email thread with an AI.
06
When do you want a new arrangement in place?
Contract end dates and audit deadlines set the pace — and tell you whether this is this week's work or next quarter's.
Example — not a real client
What this looks like in your inbox
An illustration we wrote, not a customer message. Everything in [brackets] is pulled from the business profile you fill in during setup — the AI states nothing it wasn't given.
Website contact form — Wednesday, 7:58am
We're a 35-person accounting firm. Our current IT company takes days to respond to tickets and tax season is coming. We're on Microsoft 365, one office plus remote staff, and our cyber insurance renewal is asking for MFA everywhere and some kind of monitoring. Looking to switch before September.
Draft reply — waiting for your approval
Thanks for reaching out — this is an automated first reply from [Company name], so you have an answer before your morning meetings. [Owner name] will review your note personally.
Your situation is one we know well. Two questions so the first call is concrete:
1. Is anything down or actively at risk right now, or is this about the pattern rather than an incident?
2. Do you have the insurance questionnaire handy? Bringing it to the call lets us speak to exactly what the renewal needs.
You'll hear from us [within the timeframe you've set in your profile].
— [Company name]
92
Hot
Why: A 35-seat firm on a stack you support, a named deadline (insurance renewal, pre-September switch), a stated pain matching your pitch, and compliance work attached — this is an engagement forming.
If the same message had said "our server is down" or "we think we've been breached", the AI wouldn't have replied at all — it would have escalated to a human for an immediate call. Live incidents are never handled by sequence.
Read the reply again: it never diagnoses, never says "we'll have MFA rolled out in a week", never quotes. It proves responsiveness — the exact thing being shopped for — and books the discovery call with the right document in hand.
What it will never do for an IT firm
The fastest way to lose a technical buyer is an AI that plays engineer. This one doesn't. It answers, scopes and books — the expertise stays with your people, and review-before-send is the default.
- Never gives technical advice or fixes — no "try restarting it", no security recommendations, no architecture opinions.
- Never diagnoses an incident or speculates about a cause, and never tells anyone something is or isn't a breach.
- Never promises response times, SLAs or coverage you didn't put in your profile.
- Never quotes per-seat pricing, project fees or contract terms — that's your conversation.
- Escalates instead of replying when a message describes a live outage, suspected compromise, or data loss — a human gets it immediately, because that person needs help, not qualification.
- Never disparages the provider they're leaving, and never contacts anyone who didn't contact your firm first.
Your response time is being tested today.
Point your contact form at LeadsApp, or forward the inbox it already emails. The next 'our IT company stopped answering' email gets an answer within a minute — which is precisely the point — and you approve every word until you decide otherwise.
Free on 25 leads a month, no card · $149 for 250 · $299 for 1,000 · $499 unlimited
Every account also includes the free contact toolkit — search 136M+ US and Canada B2B contacts and verify any email, from the web or your own agents.
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