Marketing
2 articles
Marketing
Maximizing Your Marketing Efforts with Email Marketing in 2024
Email marketing's $36-per-$1 ROI figure comes from e-commerce campaigns, not professional-service lead follow-up. For small service firms, the highest-value email work is getting the first response to a new inquiry out in under 5 minutes and running a structured follow-up sequence. This guide covers how to do both well.
The LeadsApp team·
Marketing
The 2024 Ultimate Guide to SMS Marketing: Strategies, Tips, and Benefits
SMS has a 98% open rate, but for professional-service businesses the first inbound lead still arrives by email or web form. This guide covers what SMS marketing actually does well, the TCPA compliance rules you can't skip, and how to build it into a follow-up sequence that converts.
The LeadsApp team·